Latest News & Blog posts from Maxemail
Using Analytics To Your Advantage.
Continuing our Multi-Channel series, this week we look at analytics for web and app and how brands can utilise them across all of their engagement channels. Knowledge is power! But how much do you actually understand about your market, your customers and their behaviour? You probably have a good idea, but is it backed up […]
Driving Mobile Engagement
Following on from last weeks blog on Web Engagement in our Multi-Channel Engagement series, this week we will focus on Mobile Engagement. As previously mentioned in our Web Engagement blog, getting your message heard is more of a challenge when everyone is shouting at the same time, about the same things. Utilising all engagement channels […]
Multi-Channel – Boost Business With Web Engagement
It has been a really exciting start to the year for us. After the acquisition by Xtremepush, we have been immersing ourselves into the multichannel universe and what solutions we can offer. What are the benefits of Multi-channel marketing? Getting your message out and heard is more challenging when everyone is shouting at the same […]
GDPR Project Update
Over the last year, like many of you, we have been understanding the impact of the General Data Protection Regulation, due to come into force on 25th May 2018. This document is to give you an outline of what initiatives we have progressed and put in place, or will be in place by the given […]
Reward Your Customer’s Loyalty
Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs.
Marketing Platform for Agencies : One platform to rule them all
Recently I was at the Marketing Expo in London and was in a conversation with a marketing agency about the pain of managing all of their client’s email marketing campaigns in their current platform. They are working with over 50 clients who are individually using different platforms to send their marketing campaign. This is causing […]
Travel Marketing – Don’t abandon your Travellers!
Spring is here! Finally! After what feels like the longest winter of my life (I know it hasn’t been the worst winter ever, but for some reason, to me, it just feels like it has) the winds of change are in the air. I am currently discussing my holidays for the year with my family […]
Back from The Marketing Expo
Wow, what a busy week! We have just returned from the Marketing Expo at the Excel in London after a very successful few days exhibiting and speaking at the event.
Emailcenter secures Trade Sale
Emailcenter UK Ltd has been sold to Xtremepush, an Irish-owned multi-channel analytics and engagement firm, in a seven-figure trade sale that will see the Towcester based email marketing business expand its staffing, product and services base. Founded in 2001 by local tech entrepreneur, Nigel Williams, Emailcenter was an early innovator in exploiting the market potential […]
Do Your Marketing Results Matter?
Is there a point to reporting? Do you learn from the results you get, or do you just carry on regardless? This blog will list the best ways to analyse your email marketing and give the key reasons as to why you should pay special attention to the results…