Email Marketing

Latest News & Blog posts from Maxemail

Shopping Cart abandonment

Galvanise your Shopping Cart Abandoners with Email

by Rupert Adam • 20th July 2018
We have all abandoned a basket at some point during the checkout process. And undoubtedly there will be lots of reasons why this will have occurred. As a business, simply ignoring shopping cart abandonment is not the smartest move. There is a way that can help online brands reduce or reactivate abandoned baskets using automated [...]

Welcome To Our New Home

by Rupert Adam • 29th June 2018

What a week it has been. The world cup is in full swing now all of the group games played at time of writing. And it isn’t just the World Cup that has had our attention this week. As most of you will know, Emailcenter was acquired by Xtremepush earlier this year, and one of […]


Using Analytics To Your Advantage.

by Rupert Adam • 1st June 2018

Continuing our Multi-Channel series, this week we look at analytics for web and app and how brands can utilise them across all of their engagement channels. Knowledge is power! But how much do you actually understand about your market, your customers and their behaviour? You probably have a good idea, but is it backed up […]


Driving Mobile Engagement

by Rupert Adam • 25th May 2018

Following on from last weeks blog on Web Engagement in our Multi-Channel Engagement series, this week we will focus on Mobile Engagement. As previously mentioned in our Web Engagement blog, getting your message heard is more of a challenge when everyone is shouting at the same time, about the same things. Utilising all engagement channels […]


Multi-Channel – Boost Business With Web Engagement

by Rupert Adam • 18th May 2018

It has been a really exciting start to the year for us. After the acquisition by Xtremepush, we have been immersing ourselves into the multichannel universe and what solutions we can offer. What are the benefits of Multi-channel marketing? Getting your message out and heard is more challenging when everyone is shouting at the same […]


GDPR Project Update

by Jason McSweeney • 16th May 2018

Over the last year, like many of you, we have been understanding the impact of the General Data Protection Regulation, due to come into force on 25th May 2018. This document is to give you an outline of what initiatives we have progressed and put in place, or will be in place by the given […]


Reward Your Customer’s Loyalty

by Rupert Adam • 3rd May 2018

Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs.


Marketing Platform for Agencies : One platform to rule them all

by Rupert Adam • 9th April 2018

Recently I was at the Marketing Expo in London and was in a conversation with a marketing agency about the pain of managing all of their client’s email marketing campaigns in their current platform. They are working with over 50 clients who are individually using different platforms to send their marketing campaign. This is causing […]


Travel Marketing – Don’t abandon your Travellers!

by Rupert Adam • 27th March 2018

Spring is here! Finally! After what feels like the longest winter of my life (I know it hasn’t been the worst winter ever, but for some reason, to me, it just feels like it has) the winds of change are in the air. I am currently discussing my holidays for the year with my family […]


Back from The Marketing Expo

by Rupert Adam • 23rd March 2018

Wow, what a busy week! We have just returned from the Marketing Expo at the Excel in London after a very successful few days exhibiting and speaking at the event.