General Email Marketing Information

Shopping Cart abandonment

Galvanise your Shopping Cart Abandoners with Email

by Rupert Adam • 20th July 2018
We have all abandoned a basket at some point during the checkout process. And undoubtedly there will be lots of reasons why this will have occurred. As a business, simply ignoring shopping cart abandonment is not the smartest move. There is a way that can help online brands reduce or reactivate abandoned baskets using automated [... Read more]

GDPR Project Update

by Jason McSweeney • 16th May 2018

Over the last year, like many of you, we have been understanding the impact of the General Data Protection Regulation, due to come into force on 25th May 2018. This document is to give you an outline of what initiatives we have progressed and put in place, or will be in place by the given [… Read more]

Reward Your Customer’s Loyalty

by Rupert Adam • 3rd May 2018

Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs.

Marketing Platform for Agencies : One platform to rule them all

by Rupert Adam • 9th April 2018

Recently I was at the Marketing Expo in London and was in a conversation with a marketing agency about the pain of managing all of their client’s email marketing campaigns in their current platform. They are working with over 50 clients who are individually using different platforms to send their marketing campaign. This is causing [… Read more]

Travel Marketing – Don’t abandon your Travellers!

by Rupert Adam • 27th March 2018

Spring is here! Finally! After what feels like the longest winter of my life (I know it hasn’t been the worst winter ever, but for some reason, to me, it just feels like it has) the winds of change are in the air. I am currently discussing my holidays for the year with my family [… Read more]

Back from The Marketing Expo

by Rupert Adam • 23rd March 2018

Wow, what a busy week! We have just returned from the Marketing Expo at the Excel in London after a very successful few days exhibiting and speaking at the event.

Emailcenter secures Trade Sale

by Rupert Adam • 12th March 2018

Emailcenter UK Ltd has been sold to Xtremepush, an Irish-owned multi-channel analytics and engagement firm, in a seven-figure trade sale that will see the Towcester based email marketing business expand its staffing, product and services base. Founded in 2001 by local tech entrepreneur, Nigel Williams, Emailcenter was an early innovator in exploiting the market potential [… Read more]

Do Your Marketing Results Matter?

by Rupert Adam • 2nd March 2018

Is there a point to reporting? Do you learn from the results you get, or do you just carry on regardless? This blog will list the best ways to analyse your email marketing and give the key reasons as to why you should pay special attention to the results…

Oops, I was wrong! – Easy Email Marketing Mistakes To Avoid

by Rupert Adam • 23rd February 2018

Have you ever had that niggling wave of doubt about an email that is scheduled to be sent? “Was that link OK? Did I spell check the preview text? What about the personalisation – was it correct?” Mistakes happen, we’re all human, some can be avoided though. Take a look at some of the most [… Read more]

Does SMS Marketing Work?

by Rupert Adam • 15th February 2018

SMS Marketing has been growing since 2003, but unlike other emerging channels in this time, SMS has grown much slower for Marketers. Until now! This week we added new SMS features to both Maxemail and Maxautomation, making it possible for our clients to maximise this channel. So does SMS marketing work?