It has been a really exciting start to the year for us. After the acquisition by Xtremepush, we have been immersing ourselves into the multichannel universe and what solutions we can offer.

What are the benefits of Multi-channel marketing?

Getting your message out and heard is more challenging when everyone is shouting at the same time about the same things. So if you can start to harness the power of your website, app and social networks, along with mobile and email, together they can produce a incredibly successful marketing campaign.

So what multi-channel marketing can we offer?

Now along with our dedicated email and SMS marketing platform, Maxemail, we are also offering a full multi-channel solution, allowing you to combine all of your channels, including:
Web & App Analytics, Mobile Engagement, Web Engagement, Social Engagement and Location Technology.

This week I am going to be focusing on Web Engagement and how you can utilise this channel.

What is a Web Engagement Solution?

A web engagement solution allows you to directly engage with visitors on or who have visited your website.
This is achieved using web push notifications or onsite notification.
For web push, you require an opt-in from the visitor and, once gained, you can reach them even when they are on a different site. With the onsite messaging, you don’t need an opt-in as you are delivering content directly to them on your website.

What are the benefits?

As explained with web push, you can deliver key messages to your opted-in visitors, so you can alert them of relevant promotions, new products and even re-engage lapsed visitors or target abandoned shopping carts.
Read about how Funstage achieved over 50% higher purchase conversion rate using Web Push
Here are some ideas on how you could utilise Web Engagement

Reduce Shopping Cart Abandonment

Communicate instantly with your website visitors who have abandoned their shopping carts. Using the browsing history of your visitor, you can select the optimal time for this notification to be sent. Using this channel, you can proactively engage visitors who abandon while they are looking elsewhere.

Deliver Personalised Customer Promotions

You know your visitors, so by harnessing your CRM data you can send targeted campaigns to each individual user with a personalised offer, product recommendation or information.

Boost User Retention

Win back your un-engaged users even when then they are browsing another site with personalised messaging including time sensitive offers.

Promote Similar Products

Target those not opted-in for web push with on site promotion of similar products. Display richer, highly targeted content relating to their browsing history.

Real-Time Product Promotions

Use In Web Pop-Ups and serve customised messages to your web users based on their spend, browsing history and real-time web events.

Real Time Triggers

Hit the users at the optimum time, with real time triggers that can target users after they leave site before completing a conversion, when they abandon their browsing activity, after they have been on a page for a set duration or if they have viewed a specific number of pages.
To find out more about our web engagement solution or any of the other channels, contact our team or visit