Posts By: Rupert Adam
Join Xtremepush at Ecommerce Expo & TFM
Xtremepush will be exhibiting at the Ecommerce & Technology For Marketers Event in London towards the end of September. This will be the first event where Xtremepush will be showcasing both their Multi-Channel Marketing Solution and their Email Marketing Platform, Maxemail, that was acquired earlier in 2018. This must-attend event has a plethora of technology [… Read more]
Galvanise your Shopping Cart Abandoners with Email
We have all abandoned a basket at some point during the checkout process. And undoubtedly there will be lots of reasons why this will have occurred. As a business, simply ignoring shopping cart abandonment is not the smartest move. There is a way that can help online brands reduce or reactivate abandoned baskets using automated [... Read more]
Welcome To Our New Home
What a week it has been. The world cup is in full swing now all of the group games played at time of writing. And it isn’t just the World Cup that has had our attention this week. As most of you will know, Emailcenter was acquired by Xtremepush earlier this year, and one of [… Read more]
Using Analytics To Your Advantage.
Continuing our Multi-Channel series, this week we look at analytics for web and app and how brands can utilise them across all of their engagement channels. Knowledge is power! But how much do you actually understand about your market, your customers and their behaviour? You probably have a good idea, but is it backed up [… Read more]
Driving Mobile Engagement
Following on from last weeks blog on Web Engagement in our Multi-Channel Engagement series, this week we will focus on Mobile Engagement. As previously mentioned in our Web Engagement blog, getting your message heard is more of a challenge when everyone is shouting at the same time, about the same things. Utilising all engagement channels [… Read more]
Multi-Channel – Boost Business With Web Engagement
It has been a really exciting start to the year for us. After the acquisition by Xtremepush, we have been immersing ourselves into the multichannel universe and what solutions we can offer. What are the benefits of Multi-channel marketing? Getting your message out and heard is more challenging when everyone is shouting at the same [… Read more]
Reward Your Customer’s Loyalty
Many businesses tend to focus their efforts on new customer promotions, but don’t forget that your long-term customers would also like something in return for their loyalty. It can be more costly to acquire new customers, so look after your existing ones to reduce acquisition costs.
Marketing Platform for Agencies : One platform to rule them all
Recently I was at the Marketing Expo in London and was in a conversation with a marketing agency about the pain of managing all of their client’s email marketing campaigns in their current platform. They are working with over 50 clients who are individually using different platforms to send their marketing campaign. This is causing [… Read more]
Travel Marketing – Don’t abandon your Travellers!
Spring is here! Finally! After what feels like the longest winter of my life (I know it hasn’t been the worst winter ever, but for some reason, to me, it just feels like it has) the winds of change are in the air. I am currently discussing my holidays for the year with my family [… Read more]
Back from The Marketing Expo
Wow, what a busy week! We have just returned from the Marketing Expo at the Excel in London after a very successful few days exhibiting and speaking at the event.