Basket Abandonment Emails
All businesses that sell products or services online will experience a large volume of customers who abandon their basket before completing the checkout process. There are many potential reasons why this may have happened including the user got distracted, alternative price elsewhere, found a different product or were put off by shipping cost. Whatever the reason, implementing a basket abandonment programme gives you the opportunity to win back those sales. These tips provide you with some ideas of how you can implement your own basket abandonment programme.